Ingeniería en Sistemas, Electrónica e Industrial

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Author: search.filters.author.Silva Montero, Andrés PatricioSubject: search.filters.subject.MOTORES DE BÚSQUEDA

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    Planificación seo aplicado a Wordpress con Woocommerce para mejorar la presencia en motores de búsqueda de la tienda online “Hammer Shop”
    (Universidad Técnica de Ambato. Facultad de Ingeniería en Sistemas, Electrónica e Industrial. Carrera de Ingeniería en Sistemas Computacionales e Informáticos, 2024-08) Silva Montero, Andrés Patricio; Aldas Flores, Clay Fernando
    Ecommerce has become, in recent decades, one of the most important mechanisms for marketing products, goods and services worldwide. Ecuador joins this commercial world as a result of the COVID-19 pandemic, and it is in this virtual commerce boom that companies like Hammer Shop are looking for a way to integrate into this technology through virtual stores, but without yet being able to position themselves in the market because it does not have SEO planning in search engines. The objective of the research work is to improve the positioning on the website of the Hammer Shop company, for which an SEO plan has been designed applied to WordPress with WooCommerce, in order to interpret the search intention of potential customers on the Internet and offer them solutions tailored to your needs, for which it has been possible to establish objectives aligned with the strategic planning of the business and the general marketing plan, as well as defining, creating and structuring content according to the expectations and needs of the target audience The research was developed under a descriptive methodology, with a mixed qualitative-quantitative approach; The survey technique was also used through the application of a questionnaire in order to determine the convenience in the implementation and projection of SEO planning in the Hammer Shop company. Initially, the information, structure and resources of the website were analyzed, and then went on to design the SEO plan focused on correcting the flaws found. Subsequently, the changes were implemented both in the same virtual store and in the Google Search Console software tool. which indexes the web pages of the virtual store to show it to potential customers. Finally, in the follow-up phase, customer visits were analyzed, demonstrating its effectiveness.