Ingeniería en Sistemas, Electrónica e Industrial

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    SEO a través del uso de herramientas de inteligencia artificial (IA) para posicionamiento web de la floristería “Freesias”
    (Universidad Técnica de Ambato. Facultad de Ingeniería en Sistemas, Electrónica e Industrial. Carrera de Tecnologías de la Información, 2024-02) Maiza Núñez, Joel Andrés; Jerez Mayorga, Daniel Sebastián
    Artificial Intelligence (AI) tools have evolved over the years, opening up new opportunities for small businesses. In this study, we demonstrate how these tools, specifically Generative Artificial Intelligence (GAI), can be utilized to enhance the visibili ty and positioning of a website. An example of this is the Freesias Florist. The implementation of GAI tools at the Freesias Florist enabled greater visibility and positioning of the website. This was achieved through the use of scraping algorithms that identify keywords and entities. These elements, when used as prompts for GAI tools, allow for the generation of content that optimizes search results. This SEO strategy was implemented to establish a presence within search engines. In addition to the implementation of GAI tools, additional optimizations were made to the performance of the Freesias ’ Florist website. Site images were optimized to ensure fast loading times, resulting in a smoother user experience. These optimizations not only increased the site's speed but also contributed to improving its positioning in search engines, as these algorithms favo r sites with good performance. The results obtained through these interventions were adequate. The combination of implementing GAI tools and optimizations in the performance of the website resulted in an increase in traffic and site ranking. This study demonstrates the potential of AI t ools to enhance the visibility and performance of small business websites.
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    Search Engine Optimization (SEO) aplicando Crawl Budget para mejorar el posicionamiento de la página web de la Escuela de Educación Básica “La Merced”
    (Universidad Técnica de Ambato. Facultad de Ingeniería en Sistemas, Electrónica e Industrial. Carrera de Tecnologías de la Información, 2022-09) Lozada Salinas, Grace Britney; Mayorga Mayorga, Franklin Oswaldo
    SEO positioning within the searched sites is important because it helps the user access information in a timely manner through search engines, at the same time the company can attract more user visits, improve its profitability, position itself in the digital market and keep the fidelity. In the present project, SEO techniques were developed through Crawl Budget to achieve an increase in the ranking of the website of the Educational Unit "La Merced", for which tools were used such as: Google Search Console, Google Analytics, Google My Business and Google Maps, the same ones that allow to show results, reports and tracking errors of the website and add information about the Institution so that it can be viewed from any device. The proposed methodology is Kanban because it has well-defined processes to be fulfilled periodically, it allows updating the tasks and evidencing the other pending, in process and finished activities. An analysis was done and it was shown that the web page did not have a good positioning and needed to improve the content, design and structure. Therefore, the website was periodically updated with relevant and simple content such as: brief information, specific photographs, schedule and services offered by the Institution.