Ingeniería en Sistemas, Electrónica e Industrial

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    Planificación seo aplicado a Wordpress con Woocommerce para mejorar la presencia en motores de búsqueda de la tienda online “Hammer Shop”
    (Universidad Técnica de Ambato. Facultad de Ingeniería en Sistemas, Electrónica e Industrial. Carrera de Ingeniería en Sistemas Computacionales e Informáticos, 2024-08) Silva Montero, Andrés Patricio; Aldas Flores, Clay Fernando
    Ecommerce has become, in recent decades, one of the most important mechanisms for marketing products, goods and services worldwide. Ecuador joins this commercial world as a result of the COVID-19 pandemic, and it is in this virtual commerce boom that companies like Hammer Shop are looking for a way to integrate into this technology through virtual stores, but without yet being able to position themselves in the market because it does not have SEO planning in search engines. The objective of the research work is to improve the positioning on the website of the Hammer Shop company, for which an SEO plan has been designed applied to WordPress with WooCommerce, in order to interpret the search intention of potential customers on the Internet and offer them solutions tailored to your needs, for which it has been possible to establish objectives aligned with the strategic planning of the business and the general marketing plan, as well as defining, creating and structuring content according to the expectations and needs of the target audience The research was developed under a descriptive methodology, with a mixed qualitative-quantitative approach; The survey technique was also used through the application of a questionnaire in order to determine the convenience in the implementation and projection of SEO planning in the Hammer Shop company. Initially, the information, structure and resources of the website were analyzed, and then went on to design the SEO plan focused on correcting the flaws found. Subsequently, the changes were implemented both in the same virtual store and in the Google Search Console software tool. which indexes the web pages of the virtual store to show it to potential customers. Finally, in the follow-up phase, customer visits were analyzed, demonstrating its effectiveness.
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    Implementación de un mecanismo de georeferenciación para la cadena de distribución de una iniciativa de comercio electrónico utilizando software libre
    (Universidad Técnica de Ambato. Facultad de Ingeniería en Sistemas, Electrónica e Industrial. Carrera de Ingeniería en Sistemas Computacionales e Informáticos, 2023-03) Mayorga Naranjo, Sebastian Ricardo; Fernández Peña, Felix Oscar
    The georeferenced information that an electronic commerce web system has,which has been implemented through a CMS such as wordpress, is limited to the use of plugins created by external users, these plugins have multiple features and most of them provide its full potential only by paying a subscription, which is why this research work entitled "Implementation of a georeferencing mecha nism for the distribution chain of an electronic commerce initiative using free software", has the purpose of demonstrating that through From an external web system created as a prototype, georeferenced information can be exposed from an electronic commerce that is implemented using a CMS. The project has been developed using the angular v.13.3.1 framework, which allows building SPA (Single Page Application) type applications, in addition to this, for the backend that will provide the necessary services for the web system, node technology has been used. .js v.16.14.2 together with sequelize, which is an ORM (Object Relational Mapping), which through already created methods allows modeling a database and using the select, create, delete and up date methods without the need to implement sql statements; For the creation of the virtual store, wordpress was used in conjunction with the woocommerce plugin that allows to implement a virtual store in a professional way. The methodology used for the development of this project was the XP (Xtre me Programming) methodology, which is an agile development methodology that allows the development of applications quickly through user stories that are execu ted in different iterations, thus allowing the easy implementation of new features and fixes to the system.
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    Módulo de sincronización de contenido e-commerce para la automatización del proceso de carga y gestión de datos, en el sistema ERP: factura en línea, en la empresa Connecta Services de la ciudad de Ambato, provincia de Tungurahua.
    (Universidad Técnica de Ambato. Facultad de Ingeniería en Sistemas, Electrónica e Industrial. Carrera de Ingeniería en Sistemas Computacionales e Informáticos, 2021-09) Manzano Gómez, Rodrigo Paúl; Buenaño Valencia, Edwin Hernando
    Based on the current growth and technological evolution with which companies interact with their customers and the generation of marketing channels that these generate in the market, it is possible to show how system integration is increasingly in demand, with the sole purpose to improve process management and make them more efficient. When speaking about E-Commerce, these integrations are more relevant and have a higher importance in recent times, promoted directly by the need to generate commercial relationships that save time, as well as avoiding direct contact between marketer and client, due to the current pandemic situation facing society. This research project has been developed to provide a multiplatform integration route, which contemplates the synchronization of products and additional content between the ERP "Factura en Linea" and the WordPress platform, through the use of service technology. REST API, as the synchronization interface. The project adapts content editing and synchronization functionalities, necessary to maintain an up-to-date commercial catalog on the website. For the project, Extjs 6.0.2 has been used as a framework and the PHP 7.2.31 language as the backend for the distribution of services, modeling, and data treatment, from the Frontend environment to the CMS WordPress 5.4.6 platform through the use of the WooCommerce 4.1.1 and the linked API linked to the plugin.