Planificación estratégica para el proceso productivo de la empresa Jambi Kiwa

Abstract

Jambi Kiwa, a company focused on the production and commercialization of aromatic infusions derived from medicinal plants, faced significant issues due to the lack of adequate strategic planning. This research project aims to develop a strategic plan to optimize production processes, improve market competitiveness, and ensure the organization's long-term sustainability. To achieve this objective, a comprehensive diagnosis was conducted using various techniques. Internal and external factor evaluation matrices, as well as Porter's Five Forces analysis, were employed to identify and analyze the factors influencing the company's operations and performance, thereby determining its current situation. For the strategic design, descriptive methods and tools such as the SWOT (Strengths, Weaknesses, Opportunities, and Threats) matrix and the PEYEA matrix were applied, enabling a comprehensive and precise evaluation of the organizational environment. Among the main findings, it was identified that the company lacked formal mission, vision, values, and strategic objectives statements. In response, these statements were developed considering the essential components and perspectives for their formulation. Additionally, the identified opportunities and strengths were leveraged to mitigate threats and weaknesses. As a result, ten defensive and aggressive strategies were formulated, focusing on productivity, administrative management, and marketing. Furthermore, a balanced scorecard was developed, and the implementation of the strategic plan was projected using Project software, facilitating better management of each proposed activity within the different strategies.