Análisis de factibilidad para la exportación de productos metalúrgicos en la empresa Instruequipos Cia. Ltda.

Abstract

The feasibility analysis project for the export of metallurgical products by the company Instruequipos, located in Ambato, Ecuador, to the city of Panama for the period of 2025, had among its objectives the entry into new international markets, the improvement of the company's performance, and the generation of employment in the province of Tungurahua, both directly and indirectly. The international market was analyzed through trade platforms, focusing on metal shelving, identifying an unmet demand in several Central American and European countries. The market selection was determined based on objective and subjective factors. The technical study concluded that exports would be made once a year, implying the need for new investments to produce the required quantity. The importing companies in the Panamanian market are organizations registered on trade platforms, with which possible commercial relationships will be established. A basic outline of the export process was presented, including the necessary requirements and documents. The consumption regime was chosen for an estimated amount for the Panamanian market; however, it was considered essential to analyze the tariff quotas regulated by the Panamanian customs authorities. The letter of credit was chosen as the most secure form of payment when starting in the export field; the negotiation terms were FOB, allowing each country to manage its own customs procedures. The financial study and evaluation determined the feasibility of the project and concluded that its execution was viable concerning the estimated export quantity.