Jurisprudencia y Ciencias Sociales

Permanent URI for this communityhttp://repositorio.uta.edu.ec/handle/123456789/892

Browse

Filters

Settings

Search Results

Now showing 1 - 10 of 2207
  • No Thumbnail Available
    Item
    Los derechos de la mujer embarazada y la violencia Gineco obstétrica en el hospital básico Pelileo
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2024-10) Jinez Narváez, Judith Del Pilar; Tite, Ramiro Segundo
    This study addresses the relationship between the rights of pregnant women and gynecological-obstetric violence at the Pelileo Basic Hospital, focusing on analyzing how theserights are violated, identifying manifestations of gynecological-obstetric violence, and examining its consequences. A mixed methodology, including surveys and qualitative analysis,was used to gain a comprehensive understanding of women's experiences in this hospital. Theresults reveal significant inconsistencies in the communication and respect of pregnant women's rights, highlighting the need to improve hospital practices to ensure dignified and respectful care. Findings indicate that 36.4% of surveyed women always receive clear information about their rights, while another 36.4% only receive it sometimes, and 9.1% almost never receive it. Additionally, 45.5% of women reported feeling that their rights were occasionally violated. The perception of gynecologicalobstetric violence is alarming, with 81.8% of respondents affirming that they have experienced some form of this violence, whether verbal, physical, or emotional. This study underscores the urgent need to implement more effective policies and protocols to prevent and address gynecological-obstetric violence. Various forms of gynecologicalobstetric violence were identified, including lack of informed consent, dehumanizing treatment, and medical negligence. Women expressed that they only sometimes receive adequate support from hospital staff when expressing concerns orcomplaints related to their pregnancy. This lack of support and the perception of rights violations highlight the need for continuous training of medical staff in human rights and medical ethics, as well as the implementation of accessible and effective reporting mechanismsfor patients. Therefore, the consequences of gynecological-obstetric violence are profound and multifaceted, affecting both the physical and emotional health of women. The term "gynecological-obstetric violence" has shown a lack of awareness of the issue. Public policies should focus on training healthcare personnel, raising patient awareness about their rights, and creating a hospital environment that promotes respectand dignity in obstetric care
  • No Thumbnail Available
    Item
    El Trabajo Social y el envejecimiento saludable en adultos mayores
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2024-10) Aguirre León, Johanna Estefania; Naranjo Ruiz, Viviana Fidencia
    The research called, social work and healthy aging in older adults is developed in four chapters, the first chapter presents an absolute review of the literature on healthy aging, social work and their interrelation, here concepts such as active aging are addressed. , quality of life in old age, factors that influence the well-being of older people and the role of social work in promoting healthy aging. Chapter 2, regarding the methodological framework, describes the methodology used to carry out the research, details the type of study, the target population, the data collection instruments and the data analysis procedure, chapter 3 describes the results and discussion of the research, includes findings on the factors that contribute to healthy aging in older adults and the role of social work in promoting these factors, the results are discussed in the context of the theoretical framework and implications for practice are highlighted of social work. In addition, Chapter 4 includes the main conclusions and recommendations of the research, makes recommendations for social work practice, public policy and future research, emphasizing the importance of social work in promoting healthy aging and suggests strategies for strengthen the intervention of social work in this area.
  • No Thumbnail Available
    Item
    El principio de igualdad y el procedimiento de ínfima cuantía en el sistema nacional de contratación pública
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2024-08) Tinajero Suasnavas, Andrea Cristina; Masabanda Analuiza, Galo Iván
    The Organic Law of the National Public Procurement System contemplates the Small Amount procedure as an agile, immediate, unplanned procedure within the Annual Procurement Plan, which is not recurring and which per year does not exceed 0.0000002 of the Initial State Budget with a person who is not necessarily registered and authorized in the Single Registry of Suppliers, without having complied with the requirements demanded in the regulations that allow the verification of the capacity to contract with the State, the objective is to analyze the Principle of Equality in the procedure of the National Public Procurement System, the type of research is descriptive to analyze and contrast several important aspects of this procedure, applying the qualitative method, it focuses on analyzing the methodology of qualification and selection of the winning offer, promoting the participation in contracting procedures for a very small amount of works, goods or services that are contracted by the Contracting Entities, in addition to applying mechanisms that allow participation, transparency in public procurement and this includes investigating aspects such as the application of the principle of equality in this procedure and compliance with legal regulations.
  • No Thumbnail Available
    Item
    Marketing y publicidad digital para el posicionamiento del emprendimiento de quesos de hoja “san Joaquín” de Latacunga utilizando la red social tik tok
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Salgado Carate, Rieter Ismael; Ortega Arcos, Wagner Enrique
    The research project "Marketing and digital advertising for the positioning of the leaf cheese venture SAN JOAQUÍN de Latacunga using the social network TikTok" explores how digital transformation can benefit the Ecuadorian dairy industry, particularly in the post-pandemic context that has modified consumption habits towards national products. In an environment where the dairy industry is vital to the Ecuadorian economy, the research focuses on the province of Cotopaxi and its value chain, highlighting the challenges faced by producers, especially women, and the need to overcome the intervention of intermediaries that affect product quality and prices. The rationale for the study is based on the socioeconomic importance of the dairy sector in Ecuador, the growth of dairy consumption and the need for digital marketing strategies, especially in social networks such as TikTok, to improve the positioning and competitiveness of local products. The research highlights the relevance of digital marketing as an essential tool for two-way communication, customer loyalty and accurate measurement of results, proposing innovative strategies for dairy companies to adapt and thrive in a constantly changing market. The study implemented a field research methodology with a quantitative approach, using the social network TikTok as the main tool to collect data and promote "San Joaquín" leaf cheese. Resources such as encyclopedias, digital repositories and material tools were used to conduct interviews and questionnaires. The results show that most respondents consider it necessary to improve product presentation and use TikTok to search for food, being familiar with social networks and considering the platform suitable for promoting food products. Marketing campaigns on TikTok are seen as attractive, and customers show willingness to interact with the brand through discounts, contests and entertaining content. The perception of cheese quality is predominantly excellent, and there is wide recognition and consumption of the "San Joaquín" brand in Latacunga
  • No Thumbnail Available
    Item
    Facebook: promoción de emprendimientos juveniles en la ciudad de Latacunga
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-09) Guanoluisa Portugal, Karen Anabel; Herdoiza Mancheno, Franklin Germánico
    Living in an era where technologies continue to advance and digital media now occupy a greater space in everyday life, young entrepreneurs seeking to increase the reach of their products or projects in society must view digital media as a significant advertising advantage and opportunity. That's why this thesis aims to visualize and understand how young entrepreneurs use the digital platform Facebook to promote their products. Specifically, it examines their use of the platform's structure, messaging, timing, and advertising tools such as videos, audios, graphics, and more, which enhance audience engagement within the city of Latacunga. It's important to note that being an entrepreneur involves technical knowledge in various areas. Thus, this research focuses on the communication aspect of digital media combined with advertising. The methodology employed is a mixed approach, utilizing both quantitative and qualitative methods, including content analysis from a qualitative perspective. Techniques such as interviews, surveys, and content analysis were used to gather information thus allowing us to know that Facebook is the best option for network advertising strategy, which has allowed a substantial change in the growth and visibility of businesses, and that also covers their needs such as showing their products, talents, achievements and projects that allow a better relationship with society.
  • No Thumbnail Available
    Item
    Gestión de la comunicación en la plataforma digital del grupo 24 horas Ambato de alcohólicos anónimos y la percepción por parte de los usuarios
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Tiban Marge, Byron Mesias; Viteri Torres, Walter Francisco
    The research entitled "Management of Communication on the Digital Platform of the Group 24 Hours Ambato of Anonymous Alcoholics and Perception by Users", presents a general objective that consists in determining the impact of the management of communication on the group's digital platform on the perception of users. In order to this goal, a mixed methodology that integrates qualitative and quantitative approaches was used. Qualitatively, semi-structured interviews were conducted with platform members and users. On the other hand, in the quantitative approach, surveys were administered to a representative sample of the population of Ambato. The main results show that, despite the fact that most users rated navigation on the platform as "good", there is much room for improvement in terms of the structure and interaction in the platform. The importance of multimedia elements and the clarity of the information presented was highlighted, being highly appreciated by users. In relation to the main findings, it has been established that users' perception of the platform is affected by the ease of navigation, the quality of the content and the interaction offered. The study concludes that the improvement of these aspects can increase user satisfaction and, ultimately, improve the effectiveness of communication on the digital platform of the Group 24 Hours Ambato of Anonymous Alcoholics
  • No Thumbnail Available
    Item
    Mujeres en el periodismo deportivo y el rol que desempeñan en los medios de comunicación
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Gallegos Morales, Erick Santiago; Viteri Torres, Walter Francisco
    In the 21st century, the presence of women in sports journalism, an area of great relevance within the media industry, is still a problem. Using the category of gender to characterize the sports field as a space of generic distinction where dominance is built around masculinity, we analyze how this model transcends in the representation of sports in the press, radio and television. This proposal was also born with the idea of investigating the knowledge of women's participation in sports journalism, which has been created exclusively to occupy roles that limit the opportunities to emerge in the different occupations within the radios in the city of Ambato, including the work of commentator or narrator in soccer games. The methodology used is quantitative, since 370 people (audience) who attend soccer games at the Bellavista stadium in the city of Ambato were surveyed, and interviews were conducted with journalists who have extensive experience in the area of sports journalism. Within the world of journalism, there are women who work in this area, the problem is when they want to get more involved with the media, many assume that this area of journalism should be exercised and led by men. The study on women in sports journalism and participation in the media states that the role of women in radio in soccer broadcasts is to perform commercial voice, field edge or simply fulfill interviews in sports programs, it was also found that it is important the inclusion of women journalists in different functions at the same rank as men, also because it was diagnosed that the audience has not heard many women performing activities in sports programs, there have been very few, yet they would like to hear women in the story or comments in official soccer matches. In short, in the city of Ambato and in different parts of Ecuador, there is still inequality in the field of sports journalism, either by the same stereotypes or simply discrimination. The representation of women in the media in Ambato shows a trend towards greater inclusion, although still insufficient compared to men. The inclusion of more women in these key roles would not only enrich the sports narrative but also contribute to a more just and balanced representation in Ambato's media.
  • No Thumbnail Available
    Item
    El gran ausente- vacío entre la política y los jóvenes de Tungurahua
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-07) Arévalo Mosquera, José Enrique; Naranjo Gamboa, Byron Orlando
    The thesis titled "Gap between Politics and Youth in Tungurahua" is essential for providing a new perspective on politics to the public due to the importance of youth participation in democratic and public processes, as well as in strengthening good democratic practices and ensuring proper representation across all sectors of society. This study arises from the need to investigate whether there is a disconnect or disinterest among young people, specifically regarding local and national political issues. The research focuses on the reasons why young people are unwilling or uninterested in participating in any political or governmental election process, centering on sociological, everyday, and media-related factors. Over the past decades, there has been an observed increase in political disinterest among the youth of Tungurahua, raising concerns about the health of democracy and the political future of the region. The investigation adopts an approach that captures both the extent of disinterest and the underlying perceptions and experiences that influence young people's attitudes toward politics. It employs a mixed-method format, combining quantitative and qualitative techniques to achieve a comprehensive understanding of the phenomenon. Factors such as the perception of corruption, lack of effective representation, and a disconnect between political issues and the priorities and realities of young people contribute to findings that indicate whether youth are interested in politics or not. Additionally, the study will examine the inadequacy or ineffectiveness of communication channels between young people and politicians. The implications of these findings for policymakers and community leaders are examined. The research recommends enhancing civic education, creating genuine spaces for youth participation, and utilizing communication media that resonate better with this demographic
  • No Thumbnail Available
    Item
    Producción Textil y las Políticas Públicas de la Erradicación del Trabajo Infantil en el Cantón Pelileo
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2024-08) Andaluz Castro, Jessica Estefanía; Masabanda Analuiza, Galo Iván
    The phenomenon of child labor is recognized as one of the main concerns worldwide, especially in undeveloped countries; This problem not only violates the rights of children, but also has negative consequences such as education, health, the economy of society and human development. In the Pelileo Canton and at the national level it is painful and regrettable to see that in textile industries such as factories, warehouses and textile washing machines, child labor is used without observing certain legal regulations that violate the fundamental rights of children by failing to comply with protection measures. Therefore, the objective of the research is to conduct an analytical study of the development and effectiveness of textile production; the application of public policies in the Pelileo canton of the province of Tungurahua, which allow the eradication of child labor. The research is conducted through an exploratory approach study supported by the quantitative method, for which it is based on a biographical study on textile work and its implications. The main result is that even though the prohibition of child labor is framed in the regulatory bodies, there are still workplaces that violate Ecuadorian legal labor regulations. Concluding that, there is still a need for public authorities to conduct effective control and apply coherent sanctions that do not affect the rights of other workers
  • No Thumbnail Available
    Item
    La intervención profesional del Trabajador Social en la desnutrición de niños
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2024-08) Vizuete Amores, Noemi Enriqueta; Pino Loza, Eulalia Dolores
    The Pastocalle parish, located in the province of Cotopaxi, faces a critical challenge of child malnutrition due to the combination of scarce economic resources, high levels of unemployment and a lack of sufficient support from local authorities. This problem has been documented through a survey conducted with 50 parents of families in the sector. Child malnutrition in Pastocalle is mainly attributed to the economic inability of families to access adequate and nutritious food on a regular basis. High unemployment exacerbates this situation, further limiting the income available to purchase nutritious foods essential for proper child development. Furthermore, the lack of effective support from local authorities has contributed to maintaining this problem without adequate attention and response. An additional finding revealed by the surveys is the incidence of parents under the age of 21, who face additional challenges due to their own youth and inexperience, affecting the family's ability to provide a nutritionally adequate environment for their children. To address this complex problem, a social intervention led by a trained social worker is proposed. The intervention strategies will be based on policies designed to improve child nutrition conditions and will be implemented in collaboration with local authorities. The strategic proposals include: The development of support groups that can partially mitigate this problem in children, creation of a breast milk bank for newborn infants, and above all, providing information so that the people of this community know or they may have an idea of this important and delicate issue such as malnutrition. It is essential that these policies are approved and supported by local authorities to ensure their effectiveness and long-term sustainability. Addressing child malnutrition in Pastocalle is not only crucial for the immediate well-being of the affected children, but also to ensure a healthy and prosperous future for the entire population