Estrategias de crecimiento y su incidencia en la satisfacción de los pacientes de la Óptica Claro Visión de la ciudad de Ambato.

Abstract

The optical CLEAR VISION, is located in the city of Ambato Av. Rodrigo Pachano Facing the Indian Hospital (Atocha), is dedicated to the computerized visual care for patients who need to improve and fulfill its vision for 3 years, making lenses frame, cosmetic contact lenses and measure, sunglasses, now is growing. Aperturando branches in the cities of Latacunga, and Riobamba. The importance of this research which focuses on internal and external analysis of optics, in order to establish growth strategies for improving the quality of service and can positively influence on customer loyalty CLEAR VISION optics. According to data obtained from the field research conducted to users, they said that unfortunately growth strategies are not appreciated by the company, this creates problems for users of optics, causing dissatisfaction in service. Therefore, in the present research focused growth strategies to penetration and development market, which allow the optical improve patient satisfaction proposed.