Browsing by Author "Herdoíza Mancheno, Franklin Germánico"

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Análisis de contenido y uso de técnicas de comunicación a través de audiovisuales del canal ATHLEAN X en Instagram y YouTube
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-03) Gancino Rivera, Micaela del Pilar; Herdoíza Mancheno, Franklin Germánico
This research analyzes the content of the ATHLEAN X channel, whose content is primarily based on everything that encompasses fitness within digital media such as YouTube and Instagram, where these platforms are very well known and this can be evidenced by the number of followers and subscribers they have. The proposed objectives are based on identifying the communication strategy used by the Athlean X channel, therefore, an analysis of the same is carried out through matrices, inquiries on such content and verification according to the existing communication strategies. It is then that this channel managed by two main characters, Jeff Cavaliere and Jesse Laico, does not have a fixed format for their videos, but they make them in a very entertaining and striking way that is able to fully capture the attention of those who view them. In addition, it is evident that these characters have the necessary knowledge to instruct through audiovisuals where they use various elements including symbolic and written within the same as it should be noted that this means of teaching out of a typical formal learning becoming digital which makes it even more attractive being the same able to teach from a starting point or complement the information that people who want to venture into this area have valid knowledge, really effective both exercise, nutrition and other aspects that make it up
La comunicación de redes sociales e imagen corporativa de la Cooperativa de ahorro y crédito Maquita Ltda.
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-08) Yanchapanta Hurtado, Fausto Ivan; Herdoíza Mancheno, Franklin Germánico
The Savings and Credit Cooperative Maquita Ltda. " of the city of Ambato., It is committed to the arrangement of monetary administrations, its primary office is situated in the Quisapincha Parish, and it has various branches in a large portion of the country. The association has contributed from Ecuadorian people and families, it likewise projects collaboration. In this examination, it shows a portion of the inadequacies found through an analysis of the Cooperativa de Ahorro y Crédito, Maquita Ltda. In Quisapincha Parish, which has permitted us to bring up the accompanying exploration point, for example, "Computerized media explicitly Facebook and Instagram as a procedure for Customer Loyalty "consequently permitting communication with clients The approach that was utilized in the exploration interaction is the utilization of an overview completed to the individuals from the Cooperative where qualities and requirements could be recognized, on the administration of the agreeable's advanced media, how the data shows up, considering present realities got similar to the job of receptivity and advantages for the helpful, and taking care of the most successive issues, giving more noteworthy benefits, to hold current and future clients. Hence and before an examination, the proposition coming about because of the examination was coordinated towards the improvement of a Social Media Plan, through Facebook and Instagram, which adds to tending to the worries and ideas from the customer and the very an ideal opportunity to extend promoting so that the Institution utilizes advanced media as a procedure to be important for the existence of its customer.
Comunicación digital para el servicio social enfocado en el intercambio de medicina
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) López Pérez, Joselyn Rosario; Herdoíza Mancheno, Franklin Germánico
Digital communication has revolutionized the way we connect and share information in all areas of life, including social service. In particular, medicine exchange has benefited from numerous digital tools available today. This executive summary focuses on the thesis topic "Digital communication for social service focused on the exchange of medicine." The main objective of this research is to analyze how digital communication can improve the exchange of medicine in the field of social service. Firstly, the main digital tools that could be used in the exchange of medicine are examined, especially the social network Facebook. This tool provides efficient channels to connect with the community, social service organizations, and patients, facilitating the transfer of knowledge and the need for medical resources. In addition, the benefits of digital communication in social service are analyzed. These include quick access to updated information, the possibility of collaboration with the Ambateño community, and the creation of support networks among patients. For this process, it was necessary to apply a mixed methodology, that is, a quantitative and qualitative approach, for which it was required to obtain information through surveys and interviews, thus allowing us to know how Facebook users seek to share and exchange medicine, in such a way. So, this study allowed a large percentage of the Ambateño community to benefit, thus demonstrating the great relationship between digital communication and social service
Comunicación externa y percepción de marca de la empresa Adelca en las cuentas de Facebook e Instagram
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Bayas Martínez, Karina Arlette; Herdoíza Mancheno, Franklin Germánico
The main objective of this extensive research is to analyze the relationship between External Communication and Brand Perception of the company Adelca in the Facebook and Instagram accounts. Through an investigative approach, we try to determine how External Communication influences the perception that users have about the brand on the aforementioned social networks. External Communication is a fundamental element for any company, since through it the image and reputation of the brand is established. In this case, it is important to study what the communication with your target audience is like on Facebook and Instagram, and how this affects the perception that users have of the brand. To achieve this objective, an exhaustive study of the communication strategies implemented by the company on its social networks will be carried out. The published content, the interaction with users, as well as the image and values transmitted in their digital accounts will be analyzed. In addition, a survey will be carried out among Adelca followers on the aforementioned social networks, in order to obtain information and analyze it from a quantitative perspective on their perception of the brand and its relationship with external communication. This research will identify the most relevant aspects that influence brand perception and determine if there is a correlation between external communication and image. It is expected that the results of this research provide valuable information about the importance of external communication in the field of social networks, as well as the impact it has on the brand perception of a company. These results can be used by the organization to improve its communication strategy and strengthen its brand image on digital platforms
Contenidos e Identidad Corporativa de la Universidad Técnica de Ambato. Creación de un Manual de Producción y Uso de Contenidos para Facebook
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Ramos Toapanta, Luis Fernando; Herdoíza Mancheno, Franklin Germánico
This research work focuses on analyzing the content published on the Facebook page of the Technical University of Ambato and understanding the level of perception held by users—both students and teachers—and how this influences the corporate identity of the institution. To achieve this, the current knowledge about digital platforms, social media, and content formats associated with the publication of informative and educational materials has been taken into consideration. The aim is to apply a new style and tone to the university's page through templates. The research highlights the importance of maintaining control over the published content, ensuring a consistent writing style, an appropriate tone, and an academic level that matches the context. It also emphasizes the significance of internal communication regarding the individual management of information published by each faculty, department, or study center, in coordination with the Communication Unit of the Rector's Office of the Technical University of Ambato. This collaboration will contribute to enhancing the institution's image and perception within the university community. Furthermore, this study serves as a diagnostic tool for future investigations and the development of new materials to be included in a manual related to the corporate communication of the Technical University of Ambato. To achieve this, it is necessary to consider the new scenarios, networks, and platforms for information and content dissemination. Therefore, addressing these novel formats is of paramount importance while retaining the educational and informative essence.
El contenido de la programación de Radio Primicias de la Cultura de la Universidad Técnica de Ambato y la construcción de audiencias
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-03-06) León León, Andrea Elizabeth; Herdoíza Mancheno, Franklin Germánico
University radio is an effective means of communication to transmit information within an institution of higher education; however, in order to achieve the desired success, it is essential to have an adequate segmentation of audiences. This not only allows to retain current listeners, but also to attract new listeners. In order to understand the importance of audiences in radio stations, the theoretical reference of Mario Kaplúm was used, since he clearly expains the steps that a radio station must follow to become an outstanding media. For this purpose, Radio Primicias de la Cultura of the Universidad Técnica de Ambato was analyzed in order to study it and, with help of the students of the Communication career, provide a different perspective that promotes its growth and innovation.
Entre la esperanza y el olvido: una proyección audiovisual al turismo rural de Pucará grande
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09) Vera Yauli, Christian Javier; Herdoíza Mancheno, Franklin Germánico
In charge of carrying out strategies that improve the quality of life of a society, communication for development and social change has been the central axis of the investigation, thought as a possibility of weaving and applying processes that project a favorable development for vulnerable spaces, in this case, together with the area of audiovisual production, communication for development has been in charge of creating a documentary piece that promotes rural tourism in the Pucará Grande community, a product that will serve as a catalyst of development for those who conform and are in charge of maintaining a stable quality of life within the community. Through representation modalities and production stages, it was possible to create a product, a documentary video that shows how important these spaces are for the protagonist community, city and province. In addition, thanks to the contribution of its own people, the argumentative line of the documentary and the elements found in the route led to the fulfillment of working as a communication strategy that helps; to promote this type of tourism, as well as the creation of more products of this category and strategies focused on other areas of human development. Therefore, being a representative source for the Pucará Grande community and considering that the product has the necessary elements to capture the attention of people directly or indirectly, it has sufficient requirements to generate that mobility that generates the intention to visit this community, boosting the economy of the parish and more specifically of the local community.
Las fakes news expuestas en el portal coronavirusecuador.com y su impacto en los estudiantes del tercer semestre de la carrera de medicina de la Universidad Técnica de Ambato en el período marzo – septiembre de 2020
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-02) Castillo Gutiérrez, Kellie Estefanía; Herdoíza Mancheno, Franklin Germánico
The objective of this research work was to determine how the fake news exposed in the portal coronavirusecuador.com impacts on the third semester students of medicine at the Technical University of Ambato in the period April-September 2020. For which it was carried out A systematic bibliographic research on the state of the art of the subject, later through the scientific method a survey was applied, the same that was processed in results, which concluded the situation that medical students of the third semester of the Technical University go through of Ambato, at the time of having contact with false news about COVID 19, since this is a problem that arose from the health emergency of 2020, and that has been increasing from then on, causing misinformation in the people who read this type of news and that harms the media, which publish true news, because with the passing of the They have long lost the credibility of their audience, fortunately, this degree project proposes the analysis and exposure of false news, offering users peace of mind that the information is true and certified, finally this work has recommendations that will serve for future research
El podcast y su impacto en los estudiantes del décimo año de la carrera de comunicación social de la universidad técnica de Ambato periodo octubre 2021 – febrero 2022
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09) Lalama Heredia, Doménica Nicole; Herdoíza Mancheno, Franklin Germánico
Podcasts are a digital tool that is presented as an innovative, creative and accessible proposal. This audio format has the particularity of giving the user the flexibility to listen to the content they want at the time they like and to select the type of program they like the most. is of interest to you, in the same way, it offers benefits to the content creator since to create, upload and publish programs it does not require strong economic investments, on the contrary, it allows it to have its visibility space with resources that are available at scope. This research aims to determine the level of acceptance of podcasts in university students in Ambato, in turn, identify what type of content is more and less accepted, diagnose consumption habits and analyze how they influence students. To achieve these stated objectives, a complementary methodology was used, for which, in the quantitative aspect, surveys were applied to the 23 students of the Tenth Year of the Social Communication career at the Universidad Técnica de Ambato and in the qualitative aspect, a group was taken a focal point of podcast creators to interview them, all this in order to have data and a broader panorama from both sources. Likewise, for this investigation, a search for information and investigative work that resembles the proposal of this project was previously carried out, the same ones that allow giving a theoretical and scientific support to the investigation
Producción Radial E Identidad Corporativa De Radio Online Pri-Universitaria
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Salguero Maigua, Karol Tatiana; Herdoíza Mancheno, Franklin Germánico
The important role that a University radio plays within students in special in those who study communication for various reasons, one of them is the practical experience that contributes to their integral development, building their skills and developing their talents creating in them a closer connection to one of the many branches of their profession. The Pri universitaria Radio Online de la Carrera de Comunicación, as a subject of study shows us through this analysis how it is perceived by the same young people and the teaching and support staff within the faculty of Jurisprudence and Social Sciences. So the present research develops in the environment to the identification of several key components for a good radial production, its creation, perception and innovation, key elements that help us to capture the attention of our audience, remembering that this is directed for a young audience. Building a brand and loyalty
Producción y distribución de narrativas en el periodismo de Tungurahua
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Herdoíza Mancheno, Franklin Germánico; Escandón Montenegro, Pablo Andrés
The study addresses the issue of the production and distribution of transmedia narratives in Tungurahua journalism as a new language of convergence, opening the possibility of telling stories and broadening the participation of audiences in the construction of narratives, whose role as journalist is aimed at to inform in the best possible way by combining media with graphic-audiovisual supports on social networks such as Facebook. In this way, within the methodological process, the quantitative study has been taken into account using a survey and interviews and the qualitative study through observation, with a sample of 25 journalists (graduates and non-graduates) as well as 9 media executives of Tungurahua whose results allowed to determine the level of production and distribution of Transmedia Narratives in the journalism of the province, as the main objective. The conclusion reached after the analysis and interpretation of results was that the production and distribution of Transmedia Narratives in journalism in Tungurahua is not significant, adding to the fact that there is no interest in interacting with the audience to which, in addition, he is not interested in the publications issued by the media. Likewise, it was determined that there are no journalists specializing in transmedia narratives in the province and, therefore, they are unaware of the form and logic of its construction; concluding, likewise, that the competitive level with other provinces is relatively low, which in practice means that digital journalism is not being exercised to facilitate the distribution and production of Transmedia Narratives; what does not generate reliable or dynamic information. This is despite the fact that there is clear knowledge of the benefits that ICT offers to the field of communication in the treatment of information to the interaction with prosumers.
Promotores de artistas en la industria musical local de la ciudad de Ambato
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-07) Ordoñez Valverde, Yajaira Lizbeth; Herdoíza Mancheno, Franklin Germánico
Music promotion is considered as a tool of development and positioning within marketing, being in charge to increase the number of followers, target knowledge and awareness strategies in the traditional market, digital and shows, but in the town the promotion for the artists is not professional, because influence and awareness strategies are not applied in the mediatic context and self-management take possession, also suppress some links in the industry which is found the promotor or even be invisible his job. The research topic seeks verify the presence or absence of the promotor like professional in promotion in the local musical industry, for which the methodology has an exploratory qualitative approach. The sampling unit is 12 musicians and three promoters. The data recollection was through oral registration, then it was analyzed and interpreted. Through the testimonies it was possible to verify the objectives applying interviews with a questionnaire of eleven questions, with which information about the needs of musical promotion and defining the profile of the artist promoter will be obtained. The study resulted in the low professionalism in the local music industry, an impediment is the economic factor and it is thought that only “famous” artists can hire the service.