Maestría en Bibliotecología y Archivología
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/36968
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Item Estudio del comportamiento de la alfabetización informacional en la comunidad universitaria para elaborar una propuesta de capacitaciones.(UNIVERSIDAD TÉCNICA DE AMBATO - CENTRO DE POSGRADOS - MAESTRÍA EN BIBLIOTECOLOGÍA Y ARCHIVOLOGÍA, 2025-05-27) Caballero Cabrera Iradys Omayra; Benavides Bailón Jeovanny Moisés; UNIVERSIDAD TÉCNICA DE AMBATO - CENTRO DE POSGRADOS - MAESTRÍA EN BIBLIOTECOLOGÍA Y ARCHIVOLOGÍAThe purpose of this thesis was to analyze the current state of information literacy (IL) in the university community of the National University of Chimborazo (UNACH) with the goal of designing a training proposal that strengthens the development of information skills. Information literacy is an essential element in the academic field, as it allows students to identify, locate, evaluate, and use information effectively, contributing to their educational and professional performance. The research was conducted using a qualitative approach and employed techniques such as interviews with academic authorities and observation in study and learning environments. This analysis identified that the universit y community faces difficulties in using technological tools and digital resources, as well as significant information gaps in key competencies, such as critical evaluation of sources and ethical management of information. Based on these findings, a training proposal was designed, structured into thematic modules that address fundamental aspects such as advanced searching in academic databases, source quality assessment, correct citation and ethical information management, as well as strategies for the efficient use of digital libraries. This study contributes to strengthening the role of university libraries as agents of change in the knowledge society, promoting comprehensive training that meets the demands of today's academic and professional environment.Item Estrategias de alfabetización informacional para la optimización del uso de recursos electrónicos y bases de datos en la educación superior(UNIVERSIDAD TÉCNICA DE AMBATO - CENTRO DE POSGRADOS - MAESTRÍA EN BIBLIOTECOLOGÍA Y ARCHIVOLOGÍA, 2025-05-27) Cedillo Fárez Paola del Pilar; Mantilla Sandoval Cristina AlexandraThe purpose of this study is to evaluate information literacy strategies (ALFIN) in order to optimize and improve the use of electronic resources and databases in the library of the Universidad Politécnica Salesiana at the Cuenca branch. on the other hand, the study seeks to identify the skills, training needs and areas for improvement of current users in order to improve them; through a quantitative analytical level, a structured questionnaire with a Likeirt scale was applied to 200 active users. where basic knowledge, access to electronic resources and the impact of training provided by the library area on learning were explored, revealing that a significant percentage of users have basic skills, however, there are gaps in areas such as techniques for evaluating information and advanced search tools, despite this, the training was valued positively, and students expressed their interest in receiving more of these. Finally, it is concluded that information literacy strategies have a significant impact on learning because through the use of electronic resources and databases, learning and research are optimized. For this reason, the implementation of user training programs in a personalized or group manner is very well received, promoting improved performance and reaffirming the role that libraries have in the educational environment.Item Estrategias de promoción y los servicios bibliotecarios de la Biblioteca UTPL de la ciudad de Loja(2025-04-16) Cueva Castillo Marly Katherine; González Garcés Liliana ElizabethThis research analyzes the promotional strategies used by the UTPL Library in the city of Loja to encourage the use of its library services. The general objective of the study is to determine which promotional strategies can optimize the visibility and accessibility of library services for the university community. The applied methodology follows a quantitative approach, with a correlational scope, a non-experimental design, and a cross-sectional framework. The study population consisted of students from the Architecture program of the Faculty of Engineering and Architecture during the academic period from October 2024 to February 2025. A sample of 215 students was selected, who completed an online survey with Likert-type questions. The results revealed divided opinions on library services. While 69% of respondents expressed a positive perception of cultural events and 77% approved new services such as reprography, a significant percentage of students reported disagreement (38-39%) and indecision (20-28%) regarding the clarity of information and the library’s communication channels. Furthermore, the diversity in age groups and academic needs indicated that services should be more inclusive and adaptable. In conclusion, to enhance user satisfaction and engagement, it is recommended to strengthen institutional communication, provide clearer formats for information dissemination, and diversify the activities offered by the library. Implementing more effective promotional strategies will foster greater student interaction with library services and maximize their utilization within the academic environment.